Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smart phone or laptop to perform work functions.
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns
via marketingcharts.com Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies, according to a McKinsey & Company survey released in May […]