2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
The largest problem seen by executives in using data analytics was the absence of investment in new technology.
Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day.
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment.”
87% of marketers believe they provide the right set of tools to salespeople, but only two-thirds of salespeople agree.