More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.
71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
Only 40% of marketers rating their company’s marketing as effective.
Forty-five percent of the survey respondents said it would not be as easy to stay on top of key trends with an in-house agency.
58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the same.
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.
C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.