This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
Innovation best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging.
Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.
Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly digital-native culture.
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Most marketers and salespeople feel that their teams are somewhat aligned.