This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
This infographic from Active Trail illustrates 13 email personalization statistics to help make your case.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Open rates are pretty steady for B2B, hovering around 30%.
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Open rates are gradually climbing while click rates take the opposite direction.
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).