Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.