e-Strategy Trends’ continually updated collection of online shopping trends and statistics for marketing, public relations, advertising and strategic communications professionals.
60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.Read More
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.Read More
While smart phones far surpassed tablets in online shopping traffic share (21.3% vs. 12.8%) during the fourth quarter, tablets drove 11.5% of all online sales, compared to 5% for smart phones.Read More
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.Read More