Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Black Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Reasons People Abandon Shopping Carts, March 2014 [TABLE]
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Online Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Americans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
Online Shoppers’ Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
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