Online Shopping
e-Strategy Trends’ continually updated collection of online shopping trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreReasons People Abandon Shopping Carts, March 2014 [TABLE]
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
Read MoreConsumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read MoreAttitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Read MoreWeekly Time Shopping Offline & Online By Country, July 2014 [CHART]
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
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