Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.
US retail ecommerce will continue its torrid growth in 2014, with sales forecast to rise 15.5% to $304.1 billion.
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
57% of UK digital buyers had used a click-and-collect service.
The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).