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Online Shopping

e-Strategy Trends’ continually updated collection of online shopping trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Elements Of A Great Online Shopping Experience [CHART]

Chart: Online Shopping Experience Elements

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience. 

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Challenges To Mobile Commerce

Chart: Challenges To Mobile Commerce

The percentage of e-commerce sales made using a mobile phone decreased last year. That’s according to a report from Forrester Research, which says that mobile phones accounted for 36% of online retail sales last year, down from 43% in 2016.

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Why People Shop At Amazon [CHART]

Chart: Why People Shop on Amazon

People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.

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