Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Some shoppers (29%) will start holiday shopping before Halloween.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
In November 2013, 44% of boomers said they showroomed.