The percentage of e-commerce sales made using a mobile phone decreased last year. That’s according to a report from Forrester Research, which says that mobile phones accounted for 36% of online retail sales last year, down from 43% in 2016.
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.