Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.