This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Some shoppers (29%) will start holiday shopping before Halloween.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.