Among paid media channels, traditional media outperform online and mobile ads in trust.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Positive online customer reviews appear to be having a bigger effect than in the past.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
One-third of US adults report having ever used social media to ask a customer service question.
Baby Boomers are projected to soon account for 70% of disposable income.