Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Newsletter sign-ups are the top features of B2B websites.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.