B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.