How Shopping Apps Can Improve, October 2014 [CHART]

Chart - How Shopping Apps Can Improve

44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.

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Most Desired B2B eCommerce Features, November 2014 [CHART]

Chart - Most Desired B2B eCommerce Features

B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.

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How To Use Social Media For Events [INFOGRAPHIC]

Infographic - How To Use Social Media For Events

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

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B2B Buyers’ Online Research By Channel, October 2014 [CHART]

Chart - B2B Buyers

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

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B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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How People Form Impressions Of Companies, September 2014 [CHART]

Chart - How People Form Impressions Of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

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Influences Over Consumers’ Purchase Decisions, November 2014 [CHART]

Chart - Influences Over Consumers

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Chart - Consumers Response To Irrelevant Brand Messages

Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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