US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Shoppers’ Top In-Store Mobile App Activities, April 2014 [CHART]

Chart - Shoppers

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]

Table - Global Net Mobile Ad Revenue By Company

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

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Most Influential Content For Influencing Mobile Grocery Shoppers, September 2013 [CHART]

Chart - Most Influential Content For Influencing Mobile Grocery Shoppers

In-store, grocery shoppers were most receptive to messages that offered discounts.

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