More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
One-third of US adults report having ever used social media to ask a customer service question.
Baby Boomers are projected to soon account for 70% of disposable income.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
This infographic illustrates six dynamics of the psychology of social commerce.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.