Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Chart - Most Influential Types Of Retailer Website Content

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

Marketers’ Top B2C & B2B Social Channels, May 2015 {CHART]

Chart - Marketers

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.