B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
One-third of US adults report having ever used social media to ask a customer service question.
Baby Boomers are projected to soon account for 70% of disposable income.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
This infographic illustrates six dynamics of the psychology of social commerce.