Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
31.0% of respondents said they downloaded an app because a friend recommended it.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.