Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

How Shopping Apps Can Improve, October 2014 [CHART]

Chart - How Shopping Apps Can Improve

44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.

Most Desired B2B eCommerce Features, November 2014 [CHART]

Chart - Most Desired B2B eCommerce Features

B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.