9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Newsletter sign-ups are the top features of B2B websites.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.