Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.