Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
31.0% of respondents said they downloaded an app because a friend recommended it.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.