Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.
BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations.
Globally, Google dominates the mobile ad landscape, with a 48.76% market share.
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.