57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Social networks account for the single largest share of consumers’ time online.
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.
Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier.