The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Facebook is the place to reach millennials of all political persuasions.
For some activities, mobile users have a clear preference about app vs. browser usage.
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
This infograph by PointRoll illustrates the history of online advertising.