Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Rate this post via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, […]
Rate this post via emarketer.com Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for calculating online marketing ROI. […]