Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]Rate this post via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was […]
Online Marketing ROI Metrics [CHART]Rate this post via emarketer.com Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for […]