Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).
Global Crowdfunding Growth, 2009-2012 [CHART]Rate this post via marketingcharts.com Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study predicts worldwide funding volume to almost double this year to $2.8 billion, driven […]