9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
44% of US physicians still aren’t using social media sites for professional purposes.
Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
86% of influencers blogged regularly, and more than half operated between two to five blogs.