16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents.
Email open rates, clickthrough rates, page completion rates—and as a result, email response rates—were all down for US nonprofits last year.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.