Online Directories

Consumer Frustrations With Inaccurate Local Business Listings [CHART]

Chart: Local Business Listing Inaccuracies

Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.

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Local Business Recommendation Methods, 2011 & 2012 [CHART]

via marketingcharts.com Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal survey, the results of which were published in June 2012 on Search Engine Land. 77% of the survey respondents said they had shared a recommendation through word-of-mouth in…

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