Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Local Business Recommendation Methods, 2011 & 2012 [CHART]Rate this post via marketingcharts.com Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal survey, the results of which were published in June 2012 on Search Engine Land. 77% of the survey […]