The most commonly used email campaign types aren’t always the most effective.
More than 7 in 10 US SMBs are buying some type of digital services today.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Online coupon users will account for 55.0% all US internet users in 2014.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Coupons delivered via print remain a popular go-to when it comes to saving money on groceries.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.