Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
44% of US physicians still aren’t using social media sites for professional purposes.
3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Rate this post via emarketer.com Common social media activities, however, may be surprising to people not familiar with the South Korean market. KISA found that 84% of social media users read or kept a blog, 74.6% participated in online communities (often organized by topics such as food, fashion and gaming) and 68.3% maintained a unique […]