Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
Top 8 Social Media Strategies [CHART]Rate this post via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they […]
Social Collaboration To Grow In Importance [CHART]Rate this post via marketingcharts.com Social collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan Management Review and Deloitte. The […]