Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
Women are significantly more likely than men to discuss brands on social media sites.
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media. Rate this post