Posts Tagged ‘Online Branding’
Why Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreBranding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]
Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreConsumer Attitudes Toward Social Media Marketing, November 2012 [CHART]
Almost half of consumers welcome social media marketing messages from brands they follow.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreWhat Social Media Users Want & Don't Want From Brands [COMIC]
A funny comic from PostRocket about what consumers want and do not want from brands on social media.
Read MoreWhy People Follow Brands On Social Networks By Product Category, April 2011 [CHART]
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Read MoreThe Psychology Of Liking Brands [INFOGRAPHIC]
This infographic by Lab42 looks at the motivation of Liking.
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