Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
29% of American adults post questions, ideas, and pictures on brands’ social networking sites.
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.