With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
86% of influencers blogged regularly, and more than half operated between two to five blogs.
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.
Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.
In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.