Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.