While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).