Online Ad Revenues, 1996-2012 [CHART]Rate this post via marketingcharts.com Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011’s $7.3 billion. Despite this solid growth rate, it actually represents a […]
Brazillian Online Ad Growth [CHART]Rate this post via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer.
US Online Vs. Traditional Ad Spending, 2012-2016 [CHART]Rate this post via emarketer.com BIA/Kelsey defines local advertising as any form of advertising that provides companies with access to a local audience. Though total US local ad spending is expected to grow slowly but steadily over the next four years, digital ad spending will enjoy double-digital growth […]