Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]
Global Digital Journalism [INFOGRAPHIC]Rate this post via mediabistro.com
Global Online Ad Spending By Type, 2010-2014 [CHART]Rate this post via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display […]
Global Entertainment & Media Spending Growth [CHART]Rate this post via marketingcharts.com Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of […]
Internet Ad Revenues By Industry, 2010 vs 2011 [CHART]Rate this post via marketingcharts.com Retail advertisers represented the largest vertical in terms of internet ad spending, at 22% share, slightly up from 21% last year. Retail industry spending in 2011 stood at $7.1 billion, up 21% from $5.5 billion a year earlier. Financial services was the […]