This infographic by WordStream breaks down Google’s daily ad revenue.
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
This infographic by ReTargeter looks at online political ad spending for the 2012 presidential campaign.
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]