Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
App store search accounts for more than 67% of actual new app discovery.
The presidential campaigns have had the most variation in ads served.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.