Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.