TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.