eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
34% of US households have streamed digital TV and video.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.