Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Netflix accounts for almost one-third of North American peak downstream internet traffic.
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
An average of just 44% of viewing of full-length TV shows is live.
Video-on-demand campaigns can serve as an effective complement to TV advertising, increasing both brand awareness and message association.
Most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV.
62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”
Nearly eight out of 10 US adult internet users watched TV on their own schedule.
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.