Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,
Some 80% of respondents are unaware of TV Everywhere.
Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.