More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.
Twitter users are more likely than non-users to watch various types of video content during a typical week.
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.