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Home » On-Demand

Household Technology By Generation [CHART]

Chart: Household Technology by Generation

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.

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September 20, 2017 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation V, Generation X, Generations, Media Consumption, Millennials, Mobile Marketing, Online Behavior, Smart TVs, Technographics, Video Games, Video Marketing Tagged With: Broadband, Chart, Computers, DVDs, DVRs, On-Demand, Smart Phones, Statistics, Tablets, Television, Time Shifting, Video Game Consoles, Video Gaming, Video Streaming

TV Viewing Device Share [CHART]

Chart: TV Viewing Device Share

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

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June 5, 2017 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Marketing, Online Behavior, Technographics, Video Marketing Tagged With: Broadcast Television, Chart, Computers, Entertainment Marketing, Laptops, Mobile Apps, On-Demand, Smart Phones, Statistics, Tablets, Television, Video On-Demand

Freelance Nation [INFOGRAPHIC]

Independent Workers Infographic

Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.

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November 5, 2016 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Online Behavior Tagged With: economy, Freelancing, Infographic, Labor, McKinsey, On-Demand, Recruiting, Statistics, Video, Worforce, Work

Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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July 9, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Media Consumption, Mobile Marketing, Online Behavior, Video Marketing Tagged With: Chart, Computers, On-Demand, Smart Phones, Statistics, Tablets, Television

B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

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December 12, 2012 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Content Marketing, Event Marketing, Online Behavior, Video Marketing, Webinar Marketing, White Paper Marketing Tagged With: Case Study Marketing, Chart, Contact Us Pages, eBook Marketing, eBooks, On-Demand, Pricing, Product Demonstrations, Software Demonstrations, Statistics, Survey Marketing

How Internet Users Watch TV Content, June 2012 [TABLE]

29% of US internet users have watched TV content through a mobile device.

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November 20, 2012 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics, Video Games, Video Marketing Tagged With: Cable Television, Computers, On-Demand, Smart Phones, Statistics, Streaming Video, Table, Tablets, Time Shifting

Why People Are Watching More Time-Shifted Video, October 2012 [CHART]

The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.

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November 20, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Video Marketing Tagged With: Chart, DVR, On-Demand, Statistics, Time Shifting

Online Video Subscription Services Market Share, 2011 & 2012 [CHART]

TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.

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November 20, 2012 By David Erickson
Filed Under: Consumer Behavior, Video Marketing Tagged With: Amazon Instant Video, Amazon Prime, Chart, DVR, Hulu, iTunes, Movies On Demand, Netflix, On-Demand, Statistics, Time Shifting

Ethnic Marketing Channels, 2010 vs. 2012 [CHART]

Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).

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October 24, 2012 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Ethnic Marketing, Event Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Technographics, Video Marketing, Webinar Marketing Tagged With: African American Marketing, Blogging, Chart, Hispanic Marketing, Latino Marketing, Mobile Apps, On-Demand, RSS, Second Life, Statistics, Twitter, Virtual Worlds, Wikis

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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