Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
29% of US internet users have watched TV content through a mobile device.
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).