![Household Technology By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Household-Technology-by-Generation-150x150.png)
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
TV Viewing Device Share [CHART]
![TV Viewing Device Share [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/TV-Viewing-Device-Share-150x150.gif)
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Freelance Nation [INFOGRAPHIC]
![Freelance Nation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/independent-workers-infographic-150x150.png)
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]
![Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/159220-150x150.gif)
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
![B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/12/SoftwareAdvice-B2B-Lead-Quality-Quantity-by-Content-or-Offer-Dec20121-150x150.png)
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
How Internet Users Watch TV Content, June 2012 [TABLE]
![How Internet Users Watch TV Content, June 2012 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/11/146239-150x150.gif)
29% of US internet users have watched TV content through a mobile device.
Why People Are Watching More Time-Shifted Video, October 2012 [CHART]
![Why People Are Watching More Time-Shifted Video, October 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/11/146911-150x150.gif)
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
Online Video Subscription Services Market Share, 2011 & 2012 [CHART]
![Online Video Subscription Services Market Share, 2011 & 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/11/146910-150x150.gif)
TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.
Ethnic Marketing Channels, 2010 vs. 2012 [CHART]
![Ethnic Marketing Channels, 2010 vs. 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/ANA-Growing-Platforms-for-Reaching-Multiculturals-Oct2012-150x150.png)
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).