It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Retailers are lagging in bridging online and offline customer experiences.
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.