The death in August of Robin Williams made the actor the top trending search term of 2014 both in the US and globally.
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Just over one-third of respondents said they would follow the Olympics coverage on the internet.
Winter Olympics viewers are quite receptive to branded messaging on TV.
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
The Presidential election topped the list of US events that generated the most buzz on Facebook.
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
This year’s top TV programs were dominated by football telecasts, with NFL programming occupying the first 8 of the top 10 shows of the year.
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.