Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.
98% of charities and nonprofits are using at least one form of social media.
16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents.
Email open rates, clickthrough rates, page completion rates—and as a result, email response rates—were all down for US nonprofits last year.
The average conversion rate for forms in the US is 7%.
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.