CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.