A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.