Over one third of respondents who attend NFL games use their mobile devices in the stadium.
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
US adults will spend an average $68.27 on Super Bowl-related items.
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.