Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
Fast food and QSR ads performed well with Millennials (18-33) last year.
54% of fans accessed NFL content on their mobile devices.
71% of US football fans ages 18 to 74 engaged with their mobile devices on game days.
Sports app fans use these apps more than twice as much as the average app user.
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.