By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
The push for omnichannel retailing is driving personalization in the real world.
There are a variety of factors accounting for the recent buzz surrounding beacons.
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
Only half of surveyed airlines worldwide provided mobile check-in service.