Posts Tagged ‘Newspapers’
Change In Interaction With LGBT Media, June 2014 [TABLE]
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.
Read MoreEffect Of Print Newspaper Ads, September 2014 [CHART]
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreMillennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreAmericans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Read MoreNewspapers' Weekly Cross-Platform Reach By Select Countries, June 2014 [CHART]
Some 92% of the US online population consumes some type of news on a monthly basis.
Read MoreBest Online Channels For Driving Sales, June 2014 [CHART]
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
Read MoreAverage Time Spent Per Day By Device, 2010-2014 [TABLE]
In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.
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